Privacy Policy
1. Who We Are
HeatScale is a UK-based business providing growth systems and marketing services for heating, HVAC, and trade businesses. For the purposes of data protection law, HeatScale is the data controller for personal data collected through this website.
Data Controller: HeatScale
Email: adrian@heatscale.co.uk
Website: www.heatscale.co.uk
2. What Data We Collect
We may collect the following types of personal data:
- Contact information — name, email address, phone number, business name, and location, when you submit an enquiry form, book a call, or contact us directly
- Communication data — messages, emails, and notes from calls or conversations with HeatScale
- Business information — details about your trade business that you share during the onboarding or service delivery process
- Technical data — IP address, browser type, device type, and pages visited, collected automatically when you use this website
- Usage data — how you interact with the website (e.g. pages viewed, time spent)
We do not collect sensitive personal data (e.g. health, financial, or biometric data) through this website.
3. How We Use Your Data
We use your personal data for the following purposes:
- to respond to your enquiries and book introductory calls
- to deliver services you have engaged HeatScale to provide
- to communicate updates, progress, and service-related information
- to improve this website and understand how it is being used
- to comply with legal obligations
We do not use your data for automated decision-making or profiling.
4. Legal Basis for Processing
We process your personal data on the following legal bases under UK GDPR:
- Legitimate interests — responding to enquiries, improving the website, and communicating with prospective clients
- Contract — processing necessary to deliver agreed services to clients
- Legal obligation — where we are required to process data to comply with UK law
- Consent — where we explicitly ask for and receive your consent (e.g. marketing communications)
5. How We Share Your Data
We do not sell your personal data. We may share it with:
- Third-party tools and platforms — such as scheduling software, CRM systems, email providers, or analytics tools used in delivering our services
- Service providers — acting as data processors on our behalf, bound by appropriate data processing agreements
- Authorities — if required by law, court order, or regulatory authority
Any third-party tools we use are chosen with care and are expected to comply with applicable data protection law.
6. Data Retention
We retain personal data only for as long as necessary for the purpose it was collected:
- Enquiry and contact data: up to 12 months from last contact if no service agreement follows
- Client data: for the duration of the service relationship, plus a reasonable period thereafter for legal or administrative purposes
- Website analytics data: typically 26 months (or as set by the analytics platform used)
After the retention period, data is securely deleted or anonymised.
7. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
| Right | What it means |
|---|---|
| Access | You can request a copy of the personal data we hold about you |
| Rectification | You can ask us to correct inaccurate or incomplete data |
| Erasure | You can ask us to delete your data in certain circumstances |
| Restriction | You can ask us to limit how we use your data |
| Portability | You can request your data in a structured, machine-readable format |
| Objection | You can object to processing based on legitimate interests |
| Withdraw consent | Where consent is the basis, you can withdraw it at any time |
To exercise any of these rights, contact us at adrian@heatscale.co.uk. We will respond within one month.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe we have handled your data unlawfully.
8. Cookies
This website may use cookies and similar tracking technologies. Cookies are small text files stored on your device that help us understand how visitors use the site.
Types of cookies we may use:
- Essential cookies — necessary for the website to function
- Analytics cookies — help us understand traffic and usage patterns (e.g. Google Analytics)
You can control cookies through your browser settings. Disabling cookies may affect certain website functionality.
9. Third-Party Links
This website may link to third-party websites (e.g. LinkedIn, scheduling tools). We are not responsible for the privacy practices or content of those sites. Please review their privacy policies independently.
10. Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no transmission over the internet is completely secure, and we cannot guarantee absolute security.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be published on this page with an updated date. Continued use of this website after changes are posted constitutes acceptance of the revised policy.
12. Contact
For any questions about this Privacy Policy or how we handle your data, please get in touch: